Epoch Walking Tours Privacy Notice

This privacy notice tells you what to expect us to do with your personal information.

1. Contact details

Email: [email protected]

2. What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details
• Payment details (including card or bank information for transfers and direct debits)
• Website user information (including user journeys and cookie tracking)
• Information relating to compliments or complaints

We collect or use the following information for service updates or marketing purposes:

• Names and contact details
• Marketing preferences
• Location data
• Recorded images, such as photos or videos
• Website and app user journey information
• Records of consent, where appropriate

We collect or use the following personal information for dealing with queries, complaints or claims:

• Names and contact details
• Financial transaction information
• Correspondence

3. Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website. Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

3.1 Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: We will use Google Analytics and other similar software to track the user journey of the customer in order to optimise our website functionality. This is highly beneficial to our buisness interests and poses no obvious risk or potential impact to the involved parties. For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Where we get personal information from: Directly from you

4. How long we keep information

Mailing information will be captured until the individual withdraws their consent, e.g. unsubscribes from the mailing list. Personal details supplied to book a tour will be kept for up to three months after the tour date. For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above. We do not share information with any third-parties (bar the listed data processors)

5. Data processors

Ticket Tailor This data processor does the following activities for us: They allow individuals to book tickets for events and pay for their tickets via a recognised payment services, e.g. Square, Stripe or Paypal.

Mailchimp This data processor does the following activities for us: They store our mailing lists, send our email marketing and allow us to stay in line with UK GDPR legislation.

Others we share personal information with Publicly on our website, social media or other marketing and information media

6. How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

Last Updated: 06/03/2026